About Birchbox

Birchbox is a smart, streamlined, and fun way to discover high-end beauty, grooming, and lifestyle products.

We sort through the clutter to send you what works and what’s worth the upgrade. We created Birchbox because, like you, we enjoy using the best products but we don’t want to have to work too hard to find them.

Hayley Barna, Co-Founder

Hayley has come a long way from her low-maintenance beauty roots. During the early days of Birchbox she served as the newbie screener for Mollie's product descriptions (where do you put that? why? how?). Now she’s officially qualified to use liquid liner and is steadily amassing an enviable nail polish collection. On any given day at Birchbox HQ, you can find her poring over numbers in Excel spreadsheets, solving logistical snafus, and dreaming up new ways to help our customers get the most out of Birchbox.

 

Before Birchbox: Bain consultant, amateur behavioral economist, and costume dance party specialist at Harvard Business School.

Favorite Birchbox Discovery: Mascara that you don’t have to worry about smudging? Yes! Blinc is a lifesaver.

Birchbox Man Tip: Don’t be afraid to exfoliate.