Our Favorite April Fool’s Day Jokes

It's the first day of the month, which can only mean one thing: pranks, hijinks, and gotcha moments abound—especially on the interwebs. In honor of this most sacred of holidays, we rounded up some of the most hilarious jokes (don’t be fooled by them!)

1. Bobbi Brown Joins The Real Housewives of New Jersey

Decked out in the unofficial Real Housewives’ uniform (a body-con dress and hair extensions), the makeup artist shared a faux press release that announced, “Teresa, Melissa, Jacqueline, Caroline…Bobbi. That’s right, I’m ascending to the ranks of Jersey royalty and joining the upcoming season of Real Housewives.” Her fake tagline? “Life’s not all lipstick and tequila, but it should be.”

2. Bonobos Launches Wearable (and Sassy) Tech

In this hilarious gag, the menswear company’s introduces Techstyle, a perfectly tailored button down shirt that syncs with your social media feeds and follows motion-activated commands. (Simply flap your arms like a chicken to decline an incoming phone call.) It’s all fun and games until Techstyle goes all Scarlet Johansson in Her.

3. A Millennial-Era Festival Makes Some Major Noise

Move over, Coachella! Refinery29 announced the first-ever (faux) Y2K.0 Music Fest. Headliners include Savage Garden, the Spice Girls, and Sisqó. If only. That much talent performing at a single venue would cause the universe to combust.

4. Lululemon Launches Spray-On Yoga Pants

In a nod to the brand’s epic see-through fail, Lululemon promoted a new “product” on their website today: Spray-On Yoga Pants. Designed for greater flexibly, they promise to “fit like a second skin.” Perfect for the naked yoga classes you’re obviously taking.

5. Northwestern University Makes Texting While Walking Safe

Mobile texters of the world, rejoice! Northwestern University released a pretend announcement about installing “text-and-walk” lanes throughout campus grounds. These designated pathways will be staffed with volunteers, who will safely guide students from class to class. Never take your eyes off their Twitter feeds ever again!

6. Birchbox Takes Your Selfie Game to the Next Level

No April’s Fools Day roundup would be complete without a nod to own our gag. Meet the Self-EAZE® Glamour Shot Generator, our newest app feature that gives you real-time selfie feedback. As a thank-you gift for being such a good sport, score 50 extra points ($5) when you spend $50 or more on full-size products in the Shop (just use promo code APRILFOOLS50 at checkout).

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