BB Man Test Drive: Baxter of California’s Hard Cream Pomade

When Baxter of California’s new Hard Cream Pomade first landed at Birchbox Man HQ, we were intrigued by the name. A cream-pomade hybrid? We weren’t sure what to expect. So we brought three staffers—with three very different types of hair—into to the lab for a test drive. We found that the styler was impressively true to its name, delivering the matte texturizing powers of a standard crème and the sleekness and hold—but not the shine—of a pomade. The upshot: It might just be our favorite mashup since The Grey Album.

Short Hair

Christian
Christian’s short style got a nice boost with just a dime-sized amount of product applied to his dried hair. Specifically, the top got some matte texture (and a little bit of height) while the sides got tamped down. “I like that it gives my hair some movement, some volume, despite its short length,” Christian commented.

Medium Hair

Carlos
Carlos used a bit more product—closer to a nickel-sized amount—in his medium-length, dried locks to help define and punctuate his signature side part. In his hair the product helped to lessen the natural height of his curls. “My hair is hard to tame,” Carlos told us. "I need products like this that give it direction and control.”

Long Hair

Adam
Adam wanted a tighter hold for his long hair so he applied a quarter-sized amount to his still-slightly-wet towel-dried mane. The result was a sleeker, rounder, and more polished look. “The hold is strong but not brittle like I might get with a hairspray or gel,” he noted. “It’s also less ‘Don Draper’ than I usually get with shinier pomades. Good for a business casual look.”

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