Co-founder and Creative Director Yun-Yi Goh and her business partner husband were inspired by the “growing trend toward more creative and less traditional wedding looks.” Yun-Yi also points to a generational shift in the very definition of what it means to be a groomsman today. As she says, the groomsman of 2012 is a “real renaissance man who isn’t held back by former stereotypes. He can care about his style for the wedding while still pitching a tent for the reception.” We couldn't agree more.
The online shop sells a line of very basic but playful men’s formal wear, including crisp dress shirts with medium spread collars, handsome vests, and gingham bow ties. It all comes with a hint of that “vintage styled DIY vibe,” as Yun-Yi puts it.
For the price of a penguin suit rental, you’ll get an outfit you’re actually excited to own and wear again in the future. You'll have the matching outfits you need for the slow motion reservoir dogs strut, but you won’t have to sacrifice a rental deposit to participate in the cake fight, dance floor champagne supernova, or the spontaneous dip in the hotel fountain.
Despite not having any weddings on the horizon, we’re strongly considering picking up one of these chambray shirts. That collar is as close to perfect as it gets.