The Benefits of Blow Drying Your Hair

Birchbox Man’s resident style and grooming guru Eric Neher has schooled us on everything from moisturizing to shag carpeting. Here he blows us away with some in-depth styling knowledge.

Most guys think of blow drying—if they think of it at all—as a superfluous step in one’s grooming routine. But the truth is that those gale force winds hold the key to many a gentleman’s styling woes. It wasn’t until I started blow drying regularly that I realized my own hair styling goals. It took me from “almost there” to coif perfection. It’s hard to say enough about the benefits that hair gets from a good blow dry, but here’s a shortlist of what it can do for you:

Lay the Ground Work

If you use pomade or hair paste, you should be styling your hair in a dry state. These kinds of products (like the Kiehl’s Creative Cream Wax) adhere more easily and evenly on hair that is truly dry, and the towel won’t always get you there. Less than a minute with a blow dryer before styling can prevent undesired greasy or piecey-ness.

Straighten Up

Straight, sleek looks (like the ones you see on the pages of GQ or on any runway) require a blow dryer. Here’s how I straighten my hair out: I start by working a conditioning prep product through damp hair after the shower—Oribe Supershine is my go-to. Thisto ensures smooth results. Then, I part my hair how I want it and start blow drying. I use a small round brush and make long strokes while following the brush closely with the dryer. I’m always sure to dry all the way to the ends. Once my hair is dry and straight, I use a hair paste (and usually some hairspray as well) and style with my hands.

Bold New Heights

A blow dryer is also the key ingredient for hair with extreme height. Use the dryer to add volume by drying from the root upwards. Here’s a favorite trick of mine when I want my normal side part to grow half an inch upwards: I dry with the part on one side, and then flip it to the other side at the very end.

Eric Neher

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