Two words: Gary Busey.
A little lotion hydration goes a long way towards softening your stubble. Your significant other will thank you when it comes to kissin’ time.
Because there’s a high probability that the crotchety omniscient British voice you hear in your head is right.
Moisturizer makes a perfect vehicle for SPF delivery. And if this chilling evidence of long-term sun damage isn’t enough to convince you, we don’t know what is.
Think moisturizing is for ladies? Think again. This study showed that just being a guy makes one more likely to show signs of aging.
In the short term, hydration just makes skin look healthier. Moisturizers lock in water with ingredients such as occlusives, which prevent water loss in heat or wind, humectants, which attract water to skin cells, and emollients, which smooth rough and flaking skin. After using facial lotion, you’ll have smoother, softer, and fresher-looking skin.
It takes all of 30 seconds.
This study from the British Journal of Dermatology found that those who used moisturizer were developed wrinkles at a fraction of the rate of those with dry skin.
In the words of Derek Zoolander, “Moisture is the essence of wetness, and wetness is the essence of beauty.”
John Wayne, Clint Eastwood, Robert Redford, Iggy Pop, Keith Richards—there are only a small handful of men in this world who can pull off the weathered baseball mitt face look. Sadly, you’re not one of them.
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