Coye Nokes: Beauty in Action

Since we are head over heels for shoes (get it?), we were positively giddy about interviewing trendsetting designer Coye Nokes. The blonde beauty’s eponymous line has some of the most covetable Italian-made stilettos, platforms, flats, and boots we’ve seen—and we know shoes. This all from a fashion world newbie — Nokes launched the label in 2009, after leaving her job as a successful financial consultant. Given that she spent many years in a fast-paced corporate job, the MBA-holding Nokes knew her niche: high-quality shoes that were perfect for both the office and a night out. We asked her how she transitions from day to night, and her tricks for looking fabulous while balancing a demanding schedule.

I go over to Italy, where the shoes are made, about four to five times a year. It sounds a little strange, but one thing I always have on overseas flights is my Tweezerman tweezers because the lighting in the airplane bathrooms is so good.

Daily Beauty Routine

I don’t take much time getting ready in the mornings, but I never skip concealer and mascara. I use Trish McEvoy’s Flawless Liquid Concealer and I love Maybelline’s The Falsies. I also have really pale lips, so I always wear lip gloss. I just got a pack from the Lipstick Queen with four or five different shades — they’re so great.

From Day To Night

When I’m going from work to a night out, I typically touch up my eyes and make them a bit more dramatic. I layer on more of Maybelline’s The Falsies, and then add some of Lancome’s Artliner, an easy-to-use liquid pen. I’ll also brighten up my lips using Trish McEvoy’s Cream Lip Color in Pink Rose.

Hair-raising

I just love Phyto hair products. My hair is naturally really straight and flat so I always use their Phytovolume Actif Maximizing Volume Spray and a round brush when I blow dry. But to be honest, when I get really busy, it is always just pulled back.

Travel Savvy

I go over to Italy, where the shoes are made, about four to five times a year. It sounds a little strange, but one thing I always have on overseas flights is my Tweezerman tweezers because the lighting in the airplane bathrooms is so good. It’s not flattering, but it’s really bright so you end up noticing things. Plus, I have a really hard time sleeping on those overnight flights.

Happy Feet

I run a lot so my feet can get pretty scruffy if I don’t take care of them. I bought this paddle pumice stone that I try to use every day in the shower to get my heels. But generally I am a huge pedicure girl. I always try to make sure I get a pedicure before I go to the factory in Italy because people are looking at my feet all day. I have two colors that I really like right now on my toes: Essie’s Mink Muffs and Merino Cool.

Skincare Gamechanger

I am completely obsessed with my Clarisonic facial brush. I’ve had it for probably about a year. It just makes my skin feel so much cleaner and I like the gentle exfoliation. I need to get the travel size!

We love chatting with trendsetting women who are rocking the world. For more inspiring women like Coye, click here to check out our Beauty in Action series.

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