Makeup artist Daniel Martin, who has been painting faces for 17 years and whose clientele includes beauties like Kate Bosworth and Greta Gerwig, has a little advice for those of us who want to kick things up a notch in the evening: less is more. “The easiest way to take your makeup from day to night is by adding depth and dimension to your existing makeup,” he says. “Just because it’s the evening doesn't mean you need more makeup on. It’s the small changes that make your makeup look different, not a full face.”
Martin's version of a day look involves clean skin and light gloss. For eyes, he used a combination of the Mink and Patina shades from the Cynthia Rowley Beauty palette.
Got it. So what are these “small changes,” you might ask? Martin suggests adding definition to your existing look, whether that's adding darker eyeliner or layering on more dramatic eye shadow. Applying highlighter to the highest parts of the face as well as wearing a darker lip also makes a big difference without a ton of effort.
For night, Martin layered on shades of Clove and Sugarplum from the Cynthia Rowley Beauty palette. He also used the color Patina on the lower lash line and then finished with a berry lipstick.
Martin warns to focus on just two things at night, the eyes and lips, since “too much blush looks heavy on the face in low light.” He also mentions that the transformation from day to night should take less than five minutes, and no more than three brushes—“a small eye shadow brush to add depth and/or an eyeliner, blotting papers to press out shine, and a small complexion brush for either foundation or concealer.”
To get Martin's step-by-step tips for a flawless day-to-night look, watch the video tutorial below! Plus, get a FREE Cynthia Rowley Beauty Liquid Liner in Black Ink—a Birchbox exclusive ($18 value)—when you purchase a 12-month women's gift subscription or the Birchbox Ultimate Collection. Just use promo code CYNTHIAROWLEYBEAUTY. But hurry, quantities are limited!