Look Like an Isabel Marant for H&M Campaign Model

Can you feel the excitement building for next week's Isabel Marant for H&M collaboration launch? Although the highly anticipated collection is undoubtedly dreamy (check out my handy shopping guide here) I'm also a huge fan of the epic campaign that goes along with it, shot by photographer Karim Sadli. It features a slew of mega models and starlets, including Devon Aoki, Alek Wek, Milla Jovovich, Saskia de Brauw, Lou Doillon, and my ultimate girl crush, Daria Werbowy (above).

To nail Daria's nonchalant, surfer-inspired hair—Into the Gloss founder Emily Weiss brilliantly calls it "The Swoosh"—start with an already-tousled mane. The look works for all hair types and stages, but I recommend working with second-day hair since the natural oils will help keep it in place. While a quick and effortless toss pretty much gets the job done on its own, master the style by rubbing fingers with some styling cream like Aloxxi's Weightless Styling Gelee and using hands to make a deep part on one side of the head. Finish off with some sea salt spray to snazz it up.

No makeup required here. Let the hair do the talking!

Photo: H&M

comments powered by Disqus