Make Your Eyes Pop with This Natural Mineral Eye Shadow

I’ve always been more about eye shadow than lipstick—give me a smoky eye and gloss any day—so I’ve been keeping a close eye on a recent addition to the Birchbox Shop: Inika Mineral Eyeshadow. The range of shades includes neutrals, metallics, and enough bold brights to satisfy even the most shadow-obsessed.

I finally got the chance to try Inika's shadows when the brand's makeup artist Elyse stopped by our office. And any concerns I might have had about natural eye shadow falling short were (ahem) brushed away as soon as I tried them. The rich shades are both blendable and easy to build up to a highly pigmented finish. I’m partial to Autumn Plum, a rich, dark purple with a subtle shimmer, but there’s also CoCo Motion, a matte brown I’ll wear every day, and Eternal Marine, a blue-green that works for any eye color and is one of the brand's top sellers. Bonus: no harsh or toxic ingredients near your eyes.

For even more in-depth info, watch our videos with Elyse on how to match eye shadow to eye color for brown eyes, blue eyes, and green or hazel eyes.

Birchbox member? You're in luck! Some subscribers will get to try out Inika’s Mineral Eyeshadow in Eternal Marine in their January Birchboxes!

*Not yet a Birchbox subscriber? Click here to join! Special offer: Use promo code CRSUB to get a FREE Cynthia Rowley Beauty Liquid Liner in Black Ink—a Birchbox exclusive ($18 value)—when you purchase a women's subscription. But hurry, quantities are limited!

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