Meet Our Birchblogger of the Month: Allison Wheeler

Our community of Birchbloggers is a vibrant bunch of beauty-loving ladies from all corners of the blogosphere. Starting in January 2014, we’ll be featuring one Birchblogger each month to share her story on the Birchbox Magazine. First up, meet Allison Wheeler, the color-obsessed Texan behind Wanderlings.

What inspired you to start your blog, Wanderlings? What’s the story behind the name?

Shortly after I graduated from college, I started a job as a proofreader. While the people and atmosphere were warm and inviting, the job itself was so black and white. I desperately needed a creative outlet. After coming home from a particularly exhausting day, I decided to start a blog.

The name itself is actually pretty silly. After taking an impromptu road trip to New Mexico with my best friend and exploring every roadside souvenir shop on the way, we playfully called ourselves "wanderlings." Truthfully, coming up with a name for a blog is pretty tough, and that made-up word definitely generates good vibes and memories for me.

Tell us about this awesome Kate Spade styling gig! What are your duties there and can you recommend some Kate Spade goodies we shouldn't miss?

I’ve always found Kate Spade’s branding and voice to be very inspiring, so being able to work with this company has truly been a dream come true. As a shop stylist, I’m responsible for making sure that people are educated about the brand and what makes it so special and unique. I also educate the staff on the fit and special details of each piece in the store. Each new collection tells a story, and it’s so enjoyable to be able to share that story to employees and guests.

I’m definitely loving our Julian Dress from December’s Resort collection, and the Lace Franny Coat—it makes me feel like I’m on my way to meet Don Draper for dinner! I also can’t wait for the January collection…it’s going to be a good one.

What are the must-have beauty products currently in your purse?

I have combination-oily skin, so anything that minimizes pores and shine is definitely a must. I love Benefit’s POREfessional—it’s perfect for hiding my large pores and I can apply it throughout the day without worrying about my makeup. Fresh’s Sugar Rose Lip Treatment has been a life-saver this season. It’s great for moisturizing my lips and adds a perfect amount of color.

Describe your personal style in three words.

I’d describe my style as colorful, comfortable, and a bit busy. I love pattern mixing, especially with stripes.

What are some of your daily must-read blogs?

I’m a huge fan of Wit & Delight—her style is so perfect. I’m also inspired by Door Sixteen and her home-renovation adventures, Note To Self's wonderful curating, Bleubird's beautiful photography, and DesignLoveFest’s appreciation for all things creative.

You’re based in Dallas, Texas—what are your favorite spots to eat, shop, and pamper yourself?

I love having breakfast at Oddfellows—their gingerbread pancakes are insane and the huevos rancheros are always amazing. Velvet Taco has delicious tacos (try the tikka masala taco!) and red velvet cake. I’m also a huge fan of Mudsmith’s on-tap kombucha and delicious cortados—it’s a morning must.

I’m a bit of an online shopping addict, but I love to shop local whenever possible. We Are 1976 is a wonderful little letterpress in the Bishop Arts District—I want to fill our apartment with everything they offer! Emporium Pies is also located directly across the street and their pie is life-changing.

Walk us through a typical morning beauty routine.

I start every morning off with two tall glasses of cold water. I feel like it primes my skin and my body for the copious amounts of coffee that I drink every day.

I wash my face with Mario Badescu’s Botanical Facial Gel and lukewarm water. After patting dry, I apply Mario Badescu’s Special Cleansing Lotion “C” as a toner, and then mix Ole Henriksen’s Pure Truth Youth Activating Oil with Epionce’s Intense Defense Serum. After waiting a few minutes for it to absorb, I apply Origins GinZing Eye Cream. Every other day, I’ll cleanse with my Clarisonic Mia 2 and use Vasanti’s BrightenUp! Enzymatic Face Rejuvenator.

My makeup routine is pretty simple. After washing my hands and applying Benefit’s POREfessional, I use Hourglass’ Immaculate Liquid Powder Foundation and conceal any blemishes with Stila’s Color Correcting Stick. I fill in eyebrow gaps, apply Urban Decay’s Eyelid Primer and then pick a few shades from my Naked2 palette. After drawing a quick eye (a kitten eye if I’m feeling fancy) with Stila’s Stay All Day Liquid Eyeliner, I curl my lashes and finish up with a few swipes of Benefit’s Bad Girl Lash mascara. If it’s an early morning and my skin is looking a little dull, I’ll also dab on some of Benefit’s High Beam and blend.

I don’t pay too much attention to my hair. I try to let it air-dry as much as possible, so I always wait until my makeup is done before attempting to blow-dry. If I’m in need of a trim, I’ll usually apply the tiniest amount of coconut oil to hide jagged ends.

What’s the best beauty advice you've ever received?

Other people never notice imperfections as much as you think they do. So don’t worry about that blemish or spot—worrying will just make it worse, anyway!

Who are your personal beauty icons?

I’m a huge fan of Jane Birkin, Francoise Hardy, and Megan Draper.

Lastly, what’s your favorite blog post you’ve ever written?

I always have fun curating items for my Color Crush column. It’s always exciting to see the items come together, and it’s always a challenge to pick a hue. Also, it allows me to discover new online shops and artists.

—Interview by Juliette Dallas-Feeney

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