Birchbox Crush: SuChin Pak

Two years ago, while everyone and their mother was opening an e-commerce shop, SuChin Pak was working on the concept for a modern flea market. You probably recognize Pak from her other gig, MTV News Correspondent, where she’s covered everything from the VMAs to Sundance. The veteran journalist is a girl after our own hearts: an entrepreneur and an editor to the core. Her creation, the Hester St. Fair, is changing (localizing, actually) the way we shop and discover new brands and designers. Every week, Hester St. Fair features a new lineup of the best local beauty, food, and jewelry brands in New York, selected by Pak and her brother and cofounder, Suhyun Pak. We caught up with Pak about her beauty routine and the niche brands that are on her radar this summer.

Hester St. Finds

I’m a total beauty junkie and I’ve tried so hard to eliminate inorganic products from my routine. Hair products are the most difficult to find but I use this amazing shampoo called Dr. Woods Peppermint Soap. This is one product that I use for literally everything. We clean our floors with it, wash dishes with it, and I use it as shampoo.

I tend to change up my beauty regimen month to month but right now I’m loving Australian Scent. I use a lot of their products, especially their face and body balm, Balm of Gilead. Another favorite is Marble & Milkweed. It’s all oil-based instead of water-based and they have an apricot face scrub and a face serum that I use at night.

Makeup Artist Inspiration

For years I covered the Sundance Film Festival and it’s so brutal to be out in the cold each winter. My makeup artist would mix my foundation with jojoba oil to keep my skin from drying out. I’ve found that the best makeup remover is also pure jojoba oil, which you can get from any local organic or health food store.

Multiplicity

I tend to really like products that have multiple uses because when I am traveling with makeup artists it minimizes the products we need to bring with us. One of my most beloved products, Make Up For Ever Microfinish Cream Blush, has a matte finish so you need to work quickly but I use it for my eyes, lips, and cheeks.

Treasure Hunting

Unlike department stores, where everything is pre-packaged and you don’t need an opinion, markets allow you to wander and discover things on your own and force you to ask yourself “Is this me, is this my style?” The best way to tell the quality of products at markets is to look at who’s selling it. It’s really intimidating to buy something like jewelry from a market but when you talk with someone like George from Estate Jewels by George and Raf, who can tell you the story behind every piece, you know what you’re getting. It’s so important if you’re making a purchase for the first time to buy from someone who knows the product and who you trust.

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