Areaware began in 2003 as Are Aware, a name meant to convey the passion of the company's design team as well as their target audience's approach to objects and interiors. Founder Noel Wiggins aimed to create products that would appeal to both imagination and intellect while also providing substantial utility. Since launching, world-class designers have come onboard to craft memorable items, including an I.D.-approved foldable bike and an award-winning wooden toy elephant.

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