Tired of a talcum powder market dominated by feminine-smelling products sold in cheap--and occasionally pink--containers, Brodie Patten and Stephanie Augustyniak set out to create an anti-chafing and anti-wetness solution just for guys. In 2005, they launched Bálla for Men. With an explicitly masculine look, feel, and formula, they've succeeded in giving guys a powder that's just for them while also opening up an honest discussion about odor and wetness down under.

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