This French brand was founded on the notion that “beauty” doesn’t have to be a bad word. Opening its doors in Paris in 1996, the first Nickel Spa for Men provided guys with everything from grooming consultations, massages, and barber services to more advanced treatments like hair removal and manicures. In 2001, Nickel brought its flagship spa to New York City, and in 2005 the brand opened a third location in London’s Covent Garden. Nickel now makes over twenty products, which are marketed in over thirty countries.
Skin and hair care for a new generation of men who care about how they look and aren’t ashamed of it. Still, the brand believes grooming supplies should adapt to the active male lifestyle (not the other way around), so its no-nonsense products are housed in sturdy metallic packaging.
Nickel Spa in New York now features “Nickel Cabs”—napping cabins offering an unmatched level of serenity. While seated in a zero gravity chair inside the chamber, users can adjust the music, nature sounds, lighting, color, and even scent to which they want to fall asleep. The cabins are also equipped with purified air to encourage clarity and restfulness.