The idea for this San Francisco-based company came from years of frustration with the ubiquitous--but ill-designed--Brita filter. Co-founder Mike Del Ponte was fed up with water spillage, black flecks, and a filter replacement system that just didn't work. And, he discovered, there were plenty of others who felt the same way. With the help of Kickstarter funding, he created a next-generation water filter that pairs a sleek, hourglass-shaped carafe with a 100% compostable, 100% organic filter.

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