A former banker who could never find a quality pair of dress socks, Andrew Muller turned his hosiery travails into an opportunity. Vivarati was founded on the idea that men's socks should be comfortable, colorful--and, above all, well-made. Since the company launched in 2011, Muller has expanded the business to include hand-knit lapel flowers and tie pins--but the bold patterned socks are still the company's bread and butter.

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