I bought something like this one time before in my local supermarket. It was called "Liquid Smoke," and you can cook call kinds of things with it... HAHAHA. I generally gravitate toward smokey scents as they tend to work well with my chemistry, but I honestly had to wash this one off after about 15 minutes of having it on. Strong is an understatement here, and honestly it left me feeling like I had been cooking at a barbecue cook off. It's definitely unique, and the name is a pretty good description of the scent, because that's about all it smells like.