Editor's TipEditor's Tip

Love this formula’s sheen and definition, but looking for a gel with a little less hold? Try Baxter’s Soft Water Pomade.

Baxter of California

Birchbox Breakdown

There’s something decidedly retro about this brilliant, translucent hair gel—like a slicked-down side part, or a vintage T-bird. But don’t be fooled by its sparkly appearance: This cutting-edge, water-based formula is a step above the pomades of yore. It provides enough hold and height for a high-flying pompadour, without the stiffness or greasy residue of lesser gels.

How it Works

A blend of waxes and oils offers serious strength and shine, while conditioning and softening hair as it holds. Elastic fibers provide greater definition and all-day endurance, while the water-based formula makes it easy to apply, and easy to wash.

How to Use

Rub a small amount between your fingers and apply to just-washed hair, starting at the roots. Apply to damp hair for a wet, classic finish, or to dry hair for a natural look. If you need more hold, add more pomade.

Water (Aqua), Oleth-20, Glycerin, DEA-Oleth-3 Phosphate, Propylene Glycol Dicaprylate/Dicaprate, Isosteareth-20, Propylene Glycol, PEG-40 Hydrogenated Castor Oil, VP/VA Copolymer, Ozokerite, Glycol Stearate, Isodecyl Neopentanoate, Acetylated Lanolin, Benzophenone-4, Methyl Gluceth-20, PEG-45M, Sodium Polystyrene Sulfonate, VP/Dimethylaminoethylmethacrylate Copolymer, Methylparaben, Potassium Sorbate, Propylparaben, Fragrance(Parfum), Blue 1 (CI 42090), Red 33 (CI 17200), Titanium Dioxide (CI 77891), Mica (CI 77019).

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Men's Bonus Shop

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