Editor's TipEditor's Tip

For maximum pliability throughout the day, apply a final coat of product once you’ve finished styling. Want a fresh start the next morning? Try American Crew’s Anti-Dandruff shampoo to wash away product buildup.

American Crew

Birchbox Breakdown

It’s one thing to look good when you walk out the door, but perfect hair at the end of the day? That takes some serious skill—as well as the perfect styling product. This user-friendly spray employs a unique polymer that combines serious hold with daylong pliability, letting you reshape your hairdo well into the evening without the need for a second application.

How it Works

This spray combines medium hold and medium shine for a winning natural look, but a high-tech acrylate polymer is what really sets it apart. American Crew’s formula allows for truly endless pliability, making the fifth touchup session just as easy as the first.

How to Use

Apply a few spritzes to damp or dry hair, then style as desired. If you’re going for volume, be sure to tousle your hair between spritzes.

Alcohol Denat., Aqua (Water) (Eau), PEG-32, Alcohol, PEG-6, Dimethyl Acrylamide/Hydroxyethyl Acrylate/Methoxyethyl Acrylate Copolymer, AMP-Acrylates/C1-18 Alkyl Acrylate/C1-18 Alkyl Acrylamide Copolymer, Butylene Glycol, Citric Acid, Parfum (Fragrance),Linalool, Limonene, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Benzyl Salicylate, Hydroxycitronellal, Geraniol, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Citronellol.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Men's Bonus Shop

Product Reviews & Sample Feedback

1,226 Reviews
3.6 out of 5 stars
5 Star
289
4 Star
441
3 Star
331
2 Star
84
1 Star
81
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Most Helpful Customer Reviews

Bought as soon as sample ran out
SampledPurchased

This stuff works wonders for my hair! I've got very fine hair, and the alternator makes it do what I want it to and doesn't leave me with sticky hair that I can't wait to wash. I had to buy more as soon as my sample ran out.

5
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December samples
Sampled

This unique spray gives serious hold and medium shine allowing for daylong pliability with the ability to refix in the evening.

5
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merica crew good to go
Sampled

always good with this name. they make everything amazing. definately a nice extra for weekend travels and amaxing product stashed in the travel bag.

5
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Good For Me
Sampled

I think this product is great. I have been looking for something that I can put in my hair and slam my motorcycle helmet on top of it without messing it up too bad. This product worked for that and I was able to use a little water and fix it when I took the helmet off. Will be buying this to use daily.

5
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ehh
Sampled

I'm more of a pomade kinda guy. So I'm gonna stick to that. But it did smell good. And I used to use American crew.

1
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awesome
Purchased

Smells great, makes my hair pliable for styling without feeling oily. Highly recommended and works well with other American Crew products as well as other brands.

5
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Very good product!
Sampled

I received this product in my box and have been using it lately because I have a shorter hair cut right now. I applied it after shower and dry it right away with a hair dryer. It helps to mold the hair and I apply claymation as a base then a shiner wax as final hold and finish. If I am looking for a more relaxed and messier look, I just use the claymation and finish with a flexible spray. The magic of Alternator is that it really helps the hair to hold a lot better throughout the day. I am in sales and I have to be in the car and on the road a lot. I definitely can feel the difference when I use Alternator. Highly recommended.

5
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Not Just for Guys

I have really fine hair and most sprays weigh my hair down, but not this stuff... it gives my hair the right amount of body and hold and I don't smell like a guy. This is a great product!

5
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I stole this from my husband's box!

I have short hair and I love this product. It holds hair in place without feeling heavy. I think it works better than most pommades. My husband and I fought over it!

5
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Hate it!!
Sampled

I have thick wavy hair and it doesn't do anything to my hair - I mean nothing. Doesn't give texture or volume - unlike what the product description says. Hair looks deflated and all over the place.

1
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