Editor's TipEditor's Tip

Need a matte-finish styler with maximum hold? Step things up with TOWELDRY Paste Styler.

TOWELDRY

Birchbox Breakdown

In the hands of a sculptor, clay is soft, pliable, and hugely versatile—so it’s little wonder that it makes an incredible styler. This hardworking hybrid is the perfect fit for a man of many hairdos, blending kaolin clay and beeswax to offer firm, pliable hold without a greasy finish. This allows it to craft a variety of classic looks, from a little Paul-Newman bedhead to a slicked-back Brando.

How it Works

The twin pillars of this styler are beeswax and clay, which offer a natural, medium hold that’s matte in appearance and soft to the touch. Lightweight oils like jojoba work to heal and condition hair. Best of all, the mineral-rich formula actually absorbs sweat and grease, which means this multipurpose styler can double as dry shampoo.

How to Use

Warm a nickel-sized dab of clay between your palms. Apply to dry hair for a matte, textured look, or to damp hair for a smoother finish and a touch of natural shine.

Mineral Oil/Paraffinum Liquidum/Huile minérale, Beeswax/Cera Alba/Cire d’abeille, Bentonite, Ethylhexyl Stearate, Hydrogenated Castor Oil, Kaolin, VP/VA Copolymer, Water/Aqua/Eau, PEG-7 Glyceryl Cocoate, Ceteareth-25, Glycerin, PEG-16 Macadamia Glycerides, Jojoba Esters, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Jojoba Alcohol, Propanediol, Isopropyl Jojobate, PVP, Butylene Glycol, Silica, DMDM Hydantoin, Tocopherol.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Men's Bonus Shop

Product Reviews & Sample Feedback

154 Reviews
3.5 out of 5 stars
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32
4 Star
53
3 Star
42
2 Star
15
1 Star
12
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Most Helpful Customer Reviews

Great styler
Sampled

I love the soft and pliable nature of this styler. It does not make for a super hard and crispy hold, but it will create a nice and flowing, yet still unchanging, style.

4
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Great Stuff
Sampled

Have longer hair and have stubbled to find a product that gives enough hold without that slicked back look. Clay Styler provides for a very natural look while keeping my hair in place all day.

5
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Great
Sampled

I have pretty well liked all of the clays that Birchbox has sent, but this was the best so far. My hair is very fine, so as it gets longer I really need something with a lot of hold to keep it up, and this does the trick.

5
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Tame your hair
Sampled

Kept hair in place. Felt thick going on but wasn't heavy. My hair was not hair. Still moldable much later if needed.

4
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Great Product
SampledPurchased

This is a great product that gives you the look of being put together, without making it look like you put a lot of effort in to it.

5
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Decent stuff
Sampled

I like it. It feels light and non-greasy on my hear. It has a decent hold to it. I would consider buying it.

4
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Not a huge fan
Sampled

There is barely any smell to it, and that is good. I found the texture to be a little sticky and thick. It did give good hold, and isn't greasy. You have to warm it up a bit before you dig into it.

3
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This stuff is awesome!
Sampled

This is definitely my go to hair product now. It holds very well during the whole day, and is just all-around great.

5
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Solid hold
Sampled

Really holds well, easy to apply to damp hair. Surprised me with how good it was. I am used to using gel but I could get used to this.

4
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Exactly what I needed
Sampled

I am very particular when it comes to hair products. if you need something with great hold but you are trying to avoid the "wet look", this is what you need. The texture in your hair is more of a wax then a gel and holds well, even through physical exercise. I was surprised at how easy it was to wash out as well. Normally wax/clay dry products refuse to wash out and days latter you are still scrubbing and now your hair looks greasy. With TowelDry, the product washed out that night and i was fresh the next morning.

4
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