Editor's TipEditor's Tip

For the ultimate Hollywood leading-man look, go clean-shaven with the help of GO247’s Shave Cream.

GO247

Birchbox Breakdown

As you might expect from a line founded by a celebrity hairstylist, GO247's Texture Paste delivers red carpet-worthy results (we’re not surprised it won a Details magazine award in 2012). The flexible formula increases volume and adds definition that lasts all day, and the sleek container—which looks like it was plucked from a 007 film—spruces up your countertop at the same time.

How it Works

GO247's Texture Paste provides 24-hour control with a smooth matte finish and a pliable, comfortable hold. Unlike hair gels or some other pastes, it results in a softer, more natural look.

How to Use

You don’t need much. After warming up a pea-sized amount in your hands, run evenly through damp or dry hair, then style. Rework throughout the day as desired.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Men's Bonus Shop

Product Reviews & Sample Feedback

501 Reviews
4.1 out of 5 stars
5 Star
199
4 Star
184
3 Star
80
2 Star
26
1 Star
12
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Most Helpful Customer Reviews

Great aroma, shine-enhancer, and perfect hold--what is not to love!?
SampledPurchased

The first time I tried the GO24-7 Texture Paste, I was hooked. The citrusy aroma, the feel in my hair, and the hold I get is just what I've been looking for.

The only caution I give you is to use it sparingly: if you use too much, you will get a pretty firm feel to your hair, a feel that may not be appealing if your lady friend wants to run her fingers through your hair.

5
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Good for think hair
Sampled

I have thick and wavy hair thats really hard to tame. This works great for my hair. It gives me good control without the crunchy factor - gets the job done.

4
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Short Hair Solution
Purchased

I love this! LOVE THIS STUFF! I have short - thinning hair and this is the perfect product for styling - just a dab and you are done - all day hold and definition - reduces the "thinning" look that other products emphasize.

5
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Good product for short hair

If I were looking for a product for shaping short hair into an eye catching or trendy style, this would be an excellent choice. As it is, for me, I look for something that allows my hair to appear a little more mobile, less fixed, so it wasn't my favorite. I love the line, but this product was not ideal for my thicker, longer hair.

3
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In love after first use

So I was new to the grooming game when I first used this product and I was blown away. The smell and the lightness of it is far different from the old heavy hair gel days. Great product and always seems to be sold out.

5
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better than the sample
Purchased

I was a little concerned after I used the sample size. The product dried up a bit, but before it did... my hair was super fly. Gave the larger size a shot and it's kept its consistency MUCH better.

4
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Want more...
Purchased

What is up with this stuff? This is a great product. They got me hooked and now I want more but it is always out of stock. Can anyone recommend a similar product that smells as good as this stuff? Has anyone tried the the Go247 Styling Cream and is it comparable in texture, smell and flexibility?

5
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Long-lasting hold and clean feel

I've used several other styling pastes and waxes; this one is by far the best. It's heavy enough to do the job using only a very small amount, but still light enough not to feel greasy. I also found that it lasts longer than most, all day actually.

5
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Fantastic hair product

This is far and away the best product I have ever put in my hair. Does not look crunchy or greasy. When will it be back in stock?

5
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Best Texture Paste

This is quite probably the best texture paste i've ever used. Have been on the wait list for this product for a while, will definitely order when it becomes available again. Provides a strong hold, while leaving hair soft.

5
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