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It is gentler on my hair than other shampoos. I haven't cut my hair in over two months, and my hair looks okay after I've been using this shampoo. The smell is nice too. I'm not sure how much it has changed my hair, but who knows.
I liked this shampoo a lot. For me, the shampoo I use is actually less relevant than the conditioner, because it is the conditioner that detangles and softens. But I will say that this shampoo seemed to clean better and make my hair easier to condition. I have very thick, long, slightly wavy hair that I wash a few times a week. After using this shampoo and the matching conditioner, my hair was extremely soft and silky. And even besides its functionality, this shampoo smells amazing!