Maybe I am not up on my hair product lingo, but I expected something a little less gelatinous. It's a strange texture...I guess like a gel, but something that you would usually find in a squeeze tube, not a tub. I think the tub made me assume that it had a more solid texture somewhere in between a gel and what I would consider a pomade. My husband didn't like it immediately, so I tried it on my sons and they hate it too. It dries very, very hard and sticky. I even tried it on myself and it just made my hair feel sticky too. I will continue to experiment with it, because I feel like maybe I could find a way to use it somehow (it's a big tub). So, I am assuming that this might be a good product for someone, I am just giving it two stars because it didn't work for us and I feel the description was a bit misleading for me. I wasn't able to "adjust for varying textures and level of hold" nor did it leave our "hair with a soft, non-shiny finish." It was a strong hold, sticky product that might be good for a style that needed a rock-hard finish.
I've been looking for something like this for a long time and have finally found it with this product. I have a hard time finding gels that hold my hair for long periods of time and this is the stuff. Very satisfied with Imperial Gel Pomade and it's such a great deal for the amount you get. I wont need to get another one for a few months!
I got this for my boyfriend along with 5 other pomades and this was his favorite. very good price for the amount of gel you get. smells great. holds great. He has very thick straight hair. Pompadour style. He has already ask me to by him this again!
For tough jobs
Holds strong but doesn't render your hair into a lego hair piece. Smells great, and this is a HUGE tub of gel.
Good hold but gelly like
This provided a good hold for my hair but after a while it felt like it was more of a gel hold and with sweating it can run into your eyes
Imperial Gel NOT Pomade
Good product if you are looking for a gel. Holds well but feels stiff like gel. Good size but not what I was shopping for.
I was using a mass market surf wax for the longest time before I tried this. I have to say this is by far the best styling product I have ever used and have no bought it for my dad!