Editor's TipEditor's Tip

For the ultimate Hollywood leading-man look, go clean-shaven with the help of GO247’s Shave Cream.

GO247

Birchbox Breakdown

As you might expect from a line founded by a celebrity hairstylist, GO247's Texture Paste delivers red carpet-worthy results (we’re not surprised it won a Details magazine award in 2012). The flexible formula increases volume and adds definition that lasts all day, and the sleek container—which looks like it was plucked from a 007 film—spruces up your countertop at the same time.

How it Works

GO247's Texture Paste provides 24-hour control with a smooth matte finish and a pliable, comfortable hold. Unlike hair gels or some other pastes, it results in a softer, more natural look.

How to Use

You don’t need much. After warming up a pea-sized amount in your hands, run evenly through damp or dry hair, then style. Rework throughout the day as desired.

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Men's Bonus Shop

Product Reviews & Sample Feedback

4.1 out of 5 stars, based on 494 reviews 494 Reviews
4.1 out of 5 stars
5 Star
195
4 Star
182
3 Star
79
2 Star
26
1 Star
12
Hair type
Curly/wavy
Long
Straight
Afro-textured
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
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Most Helpful Customer Reviews

Long-lasting hold and clean feel

I've used several other styling pastes and waxes; this one is by far the best. It's heavy enough to do the job using only a very small amount, but still light enough not to feel greasy. I also found that it lasts longer than most, all day actually.

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Fantastic hair product

This is far and away the best product I have ever put in my hair. Does not look crunchy or greasy. When will it be back in stock?

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Best Texture Paste

This is quite probably the best texture paste i've ever used. Have been on the wait list for this product for a while, will definitely order when it becomes available again. Provides a strong hold, while leaving hair soft.

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texture paste
Purchased

my husband faithfully uses this texture paste in his short, thick, curly hair. he has a styled but messy type look, and it holds all day, only slightly sticky.... he loves it and pretty much won't use anything else and has tried at least 50 different products before this one!

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Best paste I've used

I love this paste, my hair is difficult to style and this product makes it a lot easier and the paste is easy to work with. This does not clump up in my hair or cause my hair to become too sticky like other pastes I've tried in the past. If this item were in stock I'd definitely purchase it as my sample is getting a little low...

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My hairdresser asked what I was using in my hair

Way to go247! It helped my hair look great all day long and even impressed my hairdresser. Worth trying out if you use paste for your hair.

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Awesome Paste

This product is perfect. Great hold but stays pliable throughout the day. Good smell. Will probably buy the full size after my sample runs out. (which will take a while cause you only need a tiny dab to style you whole head.)

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Best hair product ever

I love this product, I've used several hair pastes in the past, trying to find something were I can use minimal and yet get the hold I'm looking for. this did it! Not greasy at all, once I used my sample up, I cannot find this anywhere, its been sold out since Birchbox as sampled it, that must speak for itself.

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Great product!

My husband loved this sample he received in his Birchbox. It must be amazing because every time I have looked it up to buy it, it has been out of stock!

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BEST Paste EVER
Purchased

I have tried everything for my hair, EVERYTHING! This paste is so easy to use and manage your hair with. It is not sticky, slimy or anything else like other brands. You can style you hair in the morning and it will last ALL day, if you wanna change you style mid day you can because it give you the perfect soft hold on your hair that you can re mold later. EVERYONE mus try it ASAP. You know its good if thay have been sold out for a while.

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