If you read most of my reviews, you'll see that once something breaches the $30 mark my expectations climb and I become very picky. I was hesitant to drop $30 on a facial cleanser, but this stuff has been great so far. The bottle is huge, and about a dime sized amount will cover your whole face, so one bottle should last you a good long while. It's one of the better (if not the best) salicylic acid based cleanser I've tried and I'd recommend it to anyone who's averse to benzoyl peroxide face wash (as I am). My only critique is it can over dry your skin if you're not careful, but this also has to do with my skin type and skin care routine.