Editor's TipEditor's Tip

TOWELDRY’s styling products range from “natural” to “extra-firm” hold. The gel styler falls right in the middle. For something more robust, try the Paste Styler; for less hold, you’ll want the Crème Styler.

TOWELDRY

Birchbox Breakdown

Designed for normal hair, this versatile gel is as far away from your high school Dep as it gets. The smooth alcohol-free formula gives you flexible hold without any flakes. Plus, it leaves your hair healthier and stronger.

How it Works

The gel formula goes on smooth and leaves hair feeling clean, not stiff. It dries to a tasteful sheen and keeps hair in place even in the most humid of climates. It’s formulated with soothing root extracts and soy proteins to fortify and condition hair.

How to Use

After towel drying hair, pick up a nickel-sized amount with your fingers and style as usual.

Water (Aqua), Polyquaternium-69, PVP, PEG-12 Dimethicone, Zinc Gluconate, Polyquaternium-11, Panthenol (Pro-Vitamin B5), Panax Ginseng Root Extract, Ornithine HCI (L-Ornithine), Niacinamide (Vitamin B#), Hydrolyzed Sor Protein, Glucasamine HCI, Citrus Tangerina (Tangerine), Peel Oil, Citrus Nobilis (Mandarin Orange) Peel Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citruline, Calcium Pantothenate, Biotinoyl Tripeptide-1, Biotin (Vitamin B7), Arginine (L-Arginine), Arctium Majus Root Extract, Acetyl Tyrosine, Polysorbate-20 (Plant-Derived), Carbomer, Propanediol (Zemea-Corn Derived), Glycerin (Plant Derived), Fragrance (Parfum), VP/Methacrylamide/Vinyl Imidazole Copolymer, Tetrasodium EDTA, Sodium Hydroxymethylglycinate (Natural Preservative).

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Men's Bonus Shop

Product Reviews & Sample Feedback

4.5 out of 5 stars, based on 8 reviews 8 Reviews
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Hair type
Curly/wavy
Long
Straight
Afro-textured
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
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Most Helpful Customer Reviews

Like this product
Purchased

Have to say that I really like this product. Gives a great shine and lift to my hair without being too heavy

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great product

This works really well to give your hair control and shine. The smell is very attractive and my husband loves the way it goes just enough control with out looking made up.

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Nice

I liked the texture. Made my hair easy to style, also it did not weigh my hair down what so ever. I would purchase but there is a waitlist.

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TOWELDRY GEL

GREAT PRODUCT!!
keeps hair in style ....not sticky or hard to the touch.
only gel, I keep coming back to buy!!!

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It was ok

I did enjoy it but it's limited. I felt like it just didn't last and if you tried to add a little water to get the style back it really just washed it right out. I think it would be great for someone with really short hair but just wasn't for me.

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Great styler

This is a great styler. Good hold. not greasy. Smells nice. Will def buy again. Good for thick long hair.

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Love it!

I grew up using LA Looks, thinking that people who paid over $5 for hair gel were silly. Now that I'm all grown up, I get it. This stuff lasts the whole day, has a nice pleasant scent, and doesn't get flaky. Even when I don't wash my hair at the end of the day and sleep with the gel still in my hair, no mess. I will be using this for a long time!

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Great Hold

This Gel provides great hold without any flaking throughout the day. It also does not dry the hair out, especially when coupled with the Towel Dry Shampoo

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