Available Options

100% Pure Fruit Pigmented Mascara - Black Tea 100% Pure Fruit Pigmented Mascara - Blackberry 100% Pure Fruit Pigmented Mascara - Blueberry 100% Pure Fruit Pigmented Mascara - Dark Chocolate

Editor's TipEditor's Tip

Instantly soothing and super nourishing, 100% Pure’s Body Cream uses vitamins and fruit oils to soften rough skin and quell dryness. 

100% Pure

  • 3.5 out of 5 stars, based on 9,429 reviews 9,429 Reviews Write a Review
  • $18.00 includes Free Shipping
  • 0.24 oz / 7g   
  • Availability: In stock

    $18.00

Birchbox Breakdown

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.

How it Works

The all-natural, organic formula separates and glosses with fruit and black tea pigments, while oat and wheat proteins condition lashes, helping them grow stronger over time. Perfect for sensitive eyes, the water-resistant formula comes in two rich colors: Black Tea, a classic true black; and Blueberry, a shimmery blue black.

How to Use

Holding the wand horizontally, wiggle from base of lashes through tip. Apply two coats for extra volume. At the end of the day, use warm water and makeup remover to remove.

Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)

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Product Reviews & Sample Feedback

9,429 Reviews
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Most Helpful Customer Reviews

Gives me so many lashes!!
Purchased

I really loved this mascara when I got it as a sample, so I bought the full size shortly after. The packaging is so pretty! The mascara itself gave me the appearance of having a full set of eyelashes. It does not clump at all, and goes on very easily. Gotta love that it is made from natural ingredients, too! I would have given this mascara 5 stars, but after 3 weeks of use, the tube broke and I could no longer use the mascara. :(

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Smudgy.

I've worn this mascara about half a dozen times since I got it, and it's just smudgy. Very disappointing, because I love the concept...but it smudges under the eyes.

Bummer.

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Smell my Eye
Purchased

I bought the chocolate version of this Mascara, and it smells just like cocoa... I actually turned to my fiance in the car about an hour after applying it and made him smell my eye! The scent lingers... which is a good thing!

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It's okay

It's not horrible mascara, but I wouldn't buy a full size of it. I don't dabble in the organic mascara market very much, but the scent of this alone was a turn-off. I felt like I was putting food on my lashes. I am also so used to regular chemical-laden mascara that I wasn't a fan of how little this did for enhancing my lashes.

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Raccoon eyes

Yup, probably an hour into my mascara wearing did I already have black underneath my eyes. Maybe a waterproof one would be better, but I haven't used it since because the black underneath my eyes was so bad.

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Great product...

I have sensitive eyes and some eye products bother me. I have been using the sample mascara for awhile now and finally decided to buy it. I think it will replace the Mary Kay and Clinique mascara I currently use. Trying the chocolate brown....

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Good Mascara

This mascara wasn't the best that I've tried, but clearly not the worst either. I did enjoy the faint fruity smell to it (as opposed to the chemical smell you get from a lot of other mascaras), and the dark plum color was really pretty! However it wasn't as thick as I would like, so you would have to reapply a few times to get any volume to your lashes. Not bad though!

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light, no clumps, smells great!

This mascara goes on so smooth, I never have problems with clumps. It keeps my eyes feeling light and airy, and it smells amazing! I would definitely purchase a full size in the future.

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Nice surprise!

I received this in a "free mystery sample" box from a recent purchase. I had read some not so great things about the mystery box but I guess I got lucky! This mascara is perfect for me. It's fairly light in texture which I like and the scent is amazing!

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Black Razz... ooooh that delicious smell
Purchased

Wow, love the color, especially the smell. Not for after 5 smokey look. But wonderful for day. Brush is great and texture is great for high end 'pure' mascara. Will buy again.

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