Editor's TipEditor's Tip

For a lighter liquid-based product, try 12 Benefit’s Rapid Blowout Argan Oil Blow Dry Spray.

12 Benefits

Birchbox Breakdown

Keratin and Argan Oil are two major buzzwords in the world of haircare, and this luxurious cream emulsion combines both, leaving your hair supremely strengthened, nourished and sleek from root to end. While it repairs broken and damaged hair, it also relaxes unruly locks and reverses hair deficiencies. It’s called “Pink Addiction” for a reason--once you encounter your sleek and fortified locks, you’ll never go without it.

How it Works

Keratin amino acids repair damaged, brittle hair, while argan oil coats hair cuticles, ensuring luscious and inordinately silky tresses. Together, the two reverse hair deficiencies and fortify the hair’s overall structure, leaving the hair smoother and silkier with each use. Disorderly hair is relaxed by the special formula, which also has anti-aging properties to keep your locks sleek and strong for years to come. Curly and straight hair alike benefits from Pink Addiction, which is especially helpful after a smoothing, chemical or color service.

How to Use

Apply 1-2 pumps (1 for short to mid-length hair, 2 for long hair) on palms and massage into hair lengths. Blow or air dry. If your mane’s super-dry, smooth onto hair cuticles for immediate moisture.

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

4.7 out of 5 stars, based on 11 reviews 11 Reviews
4.7 out of 5 stars
5 Star
8
4 Star
3
3 Star
0
2 Star
0
1 Star
0
Hair type
Curly
Dry
Fine
Frizzy
Kinky
Normal
Oily
Straight
Thick
Wavy
Hair color
Brown
Blonde
Black
White or gray
Red
Other
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply

Most Helpful Customer Reviews

Miracle for curly hair!
Purchased

I love this product for my curly hair. It is not often I say that about any product that claims to tame hair but this product gets the job done. I use it whether I am going to air dry my hair or blow it out. It is the base product for my hair 'cocktail' that a curly girl normally mixes for herself. It absorbs quickly into the hair and it has a great fluffy, light texture and pleasant scent. Very nice!

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Makes hair soft!
Purchased

I haven't had a chance to use this often, but I have naturally curly/frizzy hair. This immediately calms hair down and makes it easier to manage.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
This product delivers, just dont use too much.

This is a great product. It smells great and after one use my hair had more bounce, shine, and looked revived. Just be careful to follow the one to two pump rule. It may not look like much, a little does go a long way. Any more product and it feels stringy and greasy even with my long usually dry strands.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love this product!

I was having to get Keratin treatments at my salon every 6-8 weeks. Since beginning this product, I have not had to do any! 12 Benefits leaves my hair soft, silky, and so manageable. I have very thick hair and I only have to use a small amount! My favorite hair care product of all time! Wish it came in a larger size.

Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
Great way to incorporate oil in your hair with weighing down!

I hate straight oils because often too much is dispensed. This cream has the oil infused and is feels light in my hair. It doesn't weigh my hair down and after blow drying if feels very soft!

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Smells great

This works well on wet or dry hair. The smell is great and my hair doesn't feel greasy at all.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
12 benefis

love this product great for your hair and the quality is worth the price. nice size do have to wash out every use. otherwise very reviving for your dry hair

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Awesome product - just wish bottle was bigger

This product is great! I have fine curly/wavy hair and this product controlled the frizz without weighing my hair down. It has a light fruity smell that is quite nice.

I needed about twice as many "pumps" of the product than was recommended or even expected. Having said that, I wish the bottle was bigger or that there could be a "super-sized" version.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Shiny, frizz-free hair!

I wasn't sure about this at first because it is REALLY thick and I was worried it would make my hair flat or greasy. It did neither. My hair was super shiny and frizz-free all day. Also smells pretty darn good too!

Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
Smells really nice!

I wasn't sure about this because of the packaging, but my hair, which is usually dry and frizzy, turned silky soft without weight. I am buying a full size!

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No