Editor's TipEditor's Tip

For a lighter liquid-based product, try 12 Benefit’s Rapid Blowout Argan Oil Blow Dry Spray.

12 Benefits

Birchbox Breakdown

Keratin and Argan Oil are two major buzzwords in the world of haircare, and this luxurious cream emulsion combines both, leaving your hair supremely strengthened, nourished and sleek from root to end. While it repairs broken and damaged hair, it also relaxes unruly locks and reverses hair deficiencies. It’s called “Pink Addiction” for a reason--once you encounter your sleek and fortified locks, you’ll never go without it.

How it Works

Keratin amino acids repair damaged, brittle hair, while argan oil coats hair cuticles, ensuring luscious and inordinately silky tresses. Together, the two reverse hair deficiencies and fortify the hair’s overall structure, leaving the hair smoother and silkier with each use. Disorderly hair is relaxed by the special formula, which also has anti-aging properties to keep your locks sleek and strong for years to come. Curly and straight hair alike benefits from Pink Addiction, which is especially helpful after a smoothing, chemical or color service.

How to Use

Apply 1-2 pumps (1 for short to mid-length hair, 2 for long hair) on palms and massage into hair lengths. Blow or air dry. If your mane’s super-dry, smooth onto hair cuticles for immediate moisture.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

14 Reviews
4.8 out of 5 stars
5 Star
11
4 Star
3
3 Star
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2 Star
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1 Star
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Most Helpful Customer Reviews

Great for taming frizzy hair!
Purchased

I have naturally curly, frizzy hair, and this product works like a charm. Put in hair right after a shower and your hair will dry smooth, whether naturally or by blow drying. And your hair will feel healthier!

5
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Gave as a gift
Purchased

I gave this as a gift, but was told it is great! My mom said that her hair has been looking lovely with it and we live in Florida so straight hair is tough!

5
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Life changing
Purchased

Love this product. I have normal to dry hair and dye it regularly. My hair is medium length so I only use one pump. If I could only have one hair product, this would be it.

5
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Miracle for curly hair!
Purchased

I love this product for my curly hair. It is not often I say that about any product that claims to tame hair but this product gets the job done. I use it whether I am going to air dry my hair or blow it out. It is the base product for my hair 'cocktail' that a curly girl normally mixes for herself. It absorbs quickly into the hair and it has a great fluffy, light texture and pleasant scent. Very nice!

5
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Makes hair soft!
Purchased

I haven't had a chance to use this often, but I have naturally curly/frizzy hair. This immediately calms hair down and makes it easier to manage.

4
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This product delivers, just dont use too much.
Purchased

This is a great product. It smells great and after one use my hair had more bounce, shine, and looked revived. Just be careful to follow the one to two pump rule. It may not look like much, a little does go a long way. Any more product and it feels stringy and greasy even with my long usually dry strands.

4
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Love this product!
Purchased

I was having to get Keratin treatments at my salon every 6-8 weeks. Since beginning this product, I have not had to do any! 12 Benefits leaves my hair soft, silky, and so manageable. I have very thick hair and I only have to use a small amount! My favorite hair care product of all time! Wish it came in a larger size.

5
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Great way to incorporate oil in your hair with weighing down!
Purchased

I hate straight oils because often too much is dispensed. This cream has the oil infused and is feels light in my hair. It doesn't weigh my hair down and after blow drying if feels very soft!

5
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Smells great
Purchased

This works well on wet or dry hair. The smell is great and my hair doesn't feel greasy at all.

4
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12 benefis
Purchased

love this product great for your hair and the quality is worth the price. nice size do have to wash out every use. otherwise very reviving for your dry hair

5
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