Editor's TipEditor's Tip

Extend the life of your color and follow with the complementary Bamboo UV+ Color Protection Vibrant Color Conditioner.

Alterna®

Birchbox Breakdown

After setting aside a chunk of time and money to bolster your natural color, you curse the day you notice your former hue peeking through—three weeks before your next appointment. Instead of making an emergency salon visit, try this sulfate- and sodium- chloride-free cleanser. Clinically proven to maintain color and brightness for up to 60 washes, it contains UV filters to thwart color fade-out and the brassy effects of too much sun exposure.

How it Works

This fortifying shampoo contains organic bamboo extract, which builds a foundation for healthy hair. A special melon essence reinvigorates damaged strands, and the rinse-resistant Color Hold® UV Shield Technology keeps color intact. The shampoo’s organic and gluten-free formula won’t create a hefty lather, but it will leave strands feeling light.

How to Use

Wet hair in the shower; squeeze a nickel-sized amount into your palm. Gently massage throughout strands and scalp. Rinse thoroughly with warm water, and follow with conditioner.

Water (Aqua), Cocamidopropyl Betaine, Disodium 2-Sulfolaurate, Sodium Methyl 2-Sulfolaurate, Cetrimonium Chloride, Sodium Methyl Cocoyl Taurate, Bambusa Vulgaris Water, Bambusa Vulgaris Extract, Citullus Lanatus (Kalahari Watermelon) Seed Extract, Rubus Idaeus (Raspberry) Leaf Extract, Aleurites Moluccana Seed Oil, Moringa Pterygosperma Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Lauramide MEA, PEG-150 Distearate, Silicone Quaternium-8, PEG-120 Methyl Glucose Dioleate, PEG-40 Hydrogenated Castor Oil, Glycerin, Panthenol, Amodimethicone, Polyquaternium-55, PEG-90 Glyceryl Isostearate, Methyl Gluceth-10, PEG-15 Soyamine/IPDI Copolymer Dimer Dilinoleate, Sodium Benzoate, Polyquaternium- 7, C11-15 Pareth-7, Quaternium-95, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Panthenyl Hydroxypropyl Steardimonium Chloride, Laureth-9, Linalool, Limonene, Disodium EDTA, Propanediol, Laureth-2, Glycol Distearate, Laureth-4, Trideceth-12, Octocrylene, Hydrolyzed Soy Protein, Hexyl Cinnamal, Polysilicone-15, Aminomethyl Propanol, Butyl Methoxydibenzoylmethane, Alcohol, Caprylic/Capric Triglyceride, Inulin Lauryl Carbamate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Methylchloroisothiazolinone, Phospholipids, Behentrimonium Chloride, Sucrose Laurate, Methylisothiazolinone, Ascorbic Acid, Tocopheryl Acetate, Saccharomyces/

Magnesium Ferment, Wasabia Japonica Root Extract, Saccharomyces/Iron Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Polyquaternium-10, Silanetriol Melaninate, Superoxide Dismutase, Bromelain, Papain, Fragrance (Parfum).

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

11 Reviews
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Most Helpful Customer Reviews

Great product
Purchased

I absolutely love this line of shampoos on my color treated hair. I have blonde highlights that I get done every 6 weeks and this is the best stuff I have found so far to keep my color shiny and vibrant! Worth the $$ to keep your color!

5
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Liking it
Purchased

I color my hair every six weeks and usually by week four and I am ready to wear a hat everyday, but this has been great. Love that it doesn't contain any of the color-strippers that other shampoos do and it makes my hair look and feel great. I bought it along with the conditioner. Only downside is that it doesn't have a wonderful smell...smells okay. I just like shampoos that smell wonderful.

5
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Alterna is amazing

I have been using Alterna now for the past 3 years. I alternate my Shampoo's between Bamboo Color Hold and Bamboo Volume. I also use there Caviar line (obsessed!) This shampoo has saved my hairs life, between protecting my color and the overall health of my hair! I love that this product is sulfate free! Huge factor for me when it comes to choosing my shampoo and conditioners. If you are looking for an everyday shampoo or conditioner and want something that won't strip your color, look no further!

5
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Soft & Smooth
Purchased

Alterna makes the best high-end shampoos & conditioners in my opinion. I usually get the Caviar line when I'm splurging but tried this and was just as happy with the way it made my hair super soft, smooth, tamed flyaways, & brightened. It did all of that in a non-greasy way...so much so that I skipped 3 days of shampooing! The downside: if you're a fan of the scent of the Caviar products you may be disappointed (like I was) that this doesn't resemble that smell at all.

4
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Nice shampoo
Purchased

This is a nice shampoo. It makes my hair shiny and reduces frizz along with helping retain my the color in my hair.

4
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Great natural shampoo

Great option for color treated hair. Many good natural Ingredients to keep hair in shape, not all chemicals like other products.

5
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sulfate free
Purchased

This is good shampoo to try. I have to color my roots every 3 weeks. I've been using this for two weeks and no signs of grey yet. It smells good and leave my hair soft. Love the feeling.

3
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Best Shampoo for Color Treated Hair

I dye my hair about every 6 weeks and use Bamboo ColorHold+ Vibrant Color Shampoo every day. It keeps my hair looking as good as it did the day I walked out of the salon. I have dry hair too and have a hard time finding a good shampoo but since I started using this my hair has felt softer!

5
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Nice Shampoo
Purchased

This is a great shampoo for my highlighted hair. I had been using the Alterna Caviar Anti-Aging Moisture (purple bottles) shampoo and conditioner but ran out and decided to try this one. I do prefer the Moisture for the winter for my medium thick frizzy hair but this is really great for summer. Love the conditioner too

4
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Good for color treated thin hair
Purchased

I dye my hair jet black and it is very thin and baby fine. This shampoo is great, low suds, smells wonderful, little goes a long way...glad I got it!

5
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