Editor's Tip

Extend the life of your color and follow with the complementary Bamboo UV+ Color Protection Vibrant Color Conditioner.

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Alterna®

Alterna Bamboo ColorHold+ Vibrant Color Shampoo

5.0 out of 5 stars, based on 2 reviews 2 Reviews / Write a Review
$20.00

Availability: In stock

$20.00

Birchbox Breakdown

After setting aside a chunk of time and money to bolster your natural color, you curse the day you notice your former hue peeking through—three weeks before your next appointment. Instead of making an emergency salon visit, try this sulfate- and sodium- chloride-free cleanser. Clinically proven to maintain color and brightness for up to 60 washes, it contains UV filters to thwart color fade-out and the brassy effects of too much sun exposure.

How it Works

This fortifying shampoo contains organic bamboo extract, which builds a foundation for healthy hair. A special melon essence reinvigorates damaged strands, and the rinse-resistant Color Hold® UV Shield Technology keeps color intact. The shampoo’s organic and gluten-free formula won’t create a hefty lather, but it will leave strands feeling light.

How to Use

Wet hair in the shower; squeeze a nickel-sized amount into your palm. Gently massage throughout strands and scalp. Rinse thoroughly with warm water, and follow with conditioner.
Water (Aqua), Cocamidopropyl Betaine, Disodium 2-Sulfolaurate, Sodium Methyl 2-Sulfolaurate, Cetrimonium Chloride, Sodium Methyl Cocoyl Taurate, Bambusa Vulgaris Water, Bambusa Vulgaris Extract, Citullus Lanatus (Kalahari Watermelon) Seed Extract, Rubus Idaeus (Raspberry) Leaf Extract, Aleurites Moluccana Seed Oil, Moringa Pterygosperma Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Lauramide MEA, PEG-150 Distearate, Silicone Quaternium-8, PEG-120 Methyl Glucose Dioleate, PEG-40 Hydrogenated Castor Oil, Glycerin, Panthenol, Amodimethicone, Polyquaternium-55, PEG-90 Glyceryl Isostearate, Methyl Gluceth-10, PEG-15 Soyamine/IPDI Copolymer Dimer Dilinoleate, Sodium Benzoate, Polyquaternium- 7, C11-15 Pareth-7, Quaternium-95, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Panthenyl Hydroxypropyl Steardimonium Chloride, Laureth-9, Linalool, Limonene, Disodium EDTA, Propanediol, Laureth-2, Glycol Distearate, Laureth-4, Trideceth-12, Octocrylene, Hydrolyzed Soy Protein, Hexyl Cinnamal, Polysilicone-15, Aminomethyl Propanol, Butyl Methoxydibenzoylmethane, Alcohol, Caprylic/Capric Triglyceride, Inulin Lauryl Carbamate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Methylchloroisothiazolinone, Phospholipids, Behentrimonium Chloride, Sucrose Laurate, Methylisothiazolinone, Ascorbic Acid, Tocopheryl Acetate, Saccharomyces/ Magnesium Ferment, Wasabia Japonica Root Extract, Saccharomyces/Iron Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Polyquaternium-10, Silanetriol Melaninate, Superoxide Dismutase, Bromelain, Papain, Fragrance (Parfum).
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Product Reviews & Sample Feedback

5.0 out of 5 stars, based on 2 reviews 2 Reviews
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5 out of 5 stars
Good for color treated thin hair

I dye my hair jet black and it is very thin and baby fine. This shampoo is great, low suds, smells wonderful, little goes a long way...glad I got it!

5 out of 5 stars
Love this Shampoo!

I got this shampoo after getting my hair colored red, the first time I used something that I got at a local store, and my color was basically gone within a week or two. After this, I purchased the Alterna ColorHold+ and began using it right after my second hair coloring of the bright red that I spent a lot of money on. It's been about 2 weeks, and it's still as vibrant as the day I got it colored. I'm in love and will not be switching, this is what I'll be using from now on!