I am *super* impressed with this gloss--it felt great the second I put it on. I got a sample in pink and thought about tossing it immediately since it looked like it belonged on 14 year olds. But I'm glad I didn't, it was the perfect amount of color, great texture, and great staying power--it lasted for hours (without fade or absorption) and through many kisses (hubby loves it too). Felt well-moisturized the whole time. I will probably buy one in every color, one for my sister, and for all my friends. It is fabulous.