Editor's TipEditor's Tip

Fight fading—use this shampoo in tandem with Bain de Terre’s PURITÉ HEALTHY COLOR PROTECT CONDITIONER.

Birchbox Breakdown

Whether she’s a blonde, redhead, or brunette, we can’t help but be inspired by hair-color chameleon Rachel McAdams. Keeping our exact shade as true as the day we walked out of the salon is, however, quite the task. This shampoo locks in your hue of choice each time you lather up while restoring brilliance to dry, damaged hair.

How it Works

This cleanser protects more than 90 percent of color for three to four weeks post-dye job. Soy protein and the brand’s signature blend of argan and monoi oils strengthen, repair, rehydrate, and add shine to strands. The Free10technologieTM label means the shampoo is free of 10 common chemicals: sulfates, parabens, formaldehyde, colorants, gluten, mineral oil, phthalates, MEA, DEA, and PPG.

How to Use

Apply to wet hair, lather, and rinse.

Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, Hydrolyzed Soy Protein, Cocamide MIPA, Sodium Chloride, Benzoic Acid, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Xylitylglucoside, Citric Acid, Anhydroxylitol, Stearyldimoniumhydroxypropyl Laurylglucosides Chloride, Xylitol, Potassium Hydroxide, Hydroxycitronellal, Fragrance/Parfum.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

great for color treated hair
Purchased

This shampoo is great for color treated hair. It really helps protect the color of your hair while still doing a good job of getting your hair clean.

5
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Not too pleased
Purchased

I got the Bain de Terre color safe shampoo and conditioner in my box and loved it, so I thought I'd try their Purite line. It is nothing like the regular shampoo and conditioner. It weighs down my fine hair and makes it difficult to style. I don't recommend if you have fine hair.

2
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shampoo
Purchased

I used my points to purchase this shampoo. I wasn't a big fan of the scent or lack of one. I also didn't really notice a difference in my color lasting.

3
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Smells great, cleanses well but need to use too much
Purchased

I'm not sure if it's because my hair is slightly oily, but I find that I have to use much more of this to get through my hair and cleanse it all than I have had to use of other comparable brands. I like it enough to use it all, but I wouldn't repurchase. I feel as if I'm using way more than I should have to, and that's a waste of money.

3
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