Editor's TipEditor's Tip

If you’re feeling a little bolder try Beauty is Life’s Aubergine. The deep purple is perfect for nights out on the town.

Beauty Is Life

Birchbox Breakdown

For the longest time, we didn’t have the moxie to sport red lipstick in the daytime. That was before we stumbled upon Beauty Is Life, a chic brand that makes creamy lip colors that we want to wear 24/7. This opaque red orange shade flatters all skin tones and is an on-trend departure from traditional crimsons. The soft, creamy formula glides on easily and lasts for hours.

How it Works

The velvety texture ensures a flawless application every time, while the rich pigment delivers long-lasting color. The tomato red hue looks great paired with minimal makeup.

How to Use

For a precise pucker, use a lip brush to apply color. Or go freestyle and dab on for a more casual, just-off-the-runway look.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

8 Reviews
3.6 out of 5 stars
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Most Helpful Customer Reviews

Amazing on everyone
Purchased

I get compliments every time I wear this color! And it looks amazing on every skin tone. It's just the right amount of red and orange that it's still perfect for winter. Highly recommend!!

5
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Adore!
Purchased

I love the intensity of this color and the semi-matte finish. It's a really clean tomato red with zero shimmer. So great against medium, pale, or olive skin tones.

5
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Great Color
Purchased

I really love the color of this lipstick.. its perfect with my olive skin! I wear this shade quite frequently, but wish it was a bit more matte.. it smears a bit to easily for me in this bright shade.

3
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Feels Great but Strange Color

A nice and smooth lipstick. Long lasting. The red-orange color was more orange and very very bright. Looked obnoxious on my fair skin.

3
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It's nice but
Purchased

The red is to orangey for my skin tone slightly. I have vaguely yellow undertones and this makes me look a bit garish.

3
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really orange, strange smell

ok, the summary says that this flatters all skin tones. not so much. I looked like the joker in batman movies. it was THAT bad. also, this stick smells odd. it's sort of sweet and all around a little suffocating. I wouldn't buy this again.

1
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great color on a redhead
Purchased

As a non lipstick wearer I took a chance on this one. Being a fair skinned red head with freckles, I have never found a red lipstick that worked for me with out leaving a stain on my lips. Although I was a bit put off by the orange color when it arrived, after applying and letting it set for about 15 minutes, it was a great color on my skin tone. I was pleasantly surprised by the texture and long lasting ability of this product. I was expecting it to be a bit more 'hot red' than orange. But overall was pleasantly surprised.

4
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LOVE THIS
Purchased

This is the most perfect, long wearing, not sticky, not chalky lipstick!! The color is to die for. Lately it seems like everyone is going for the orangey reds and this one really works with you! I love it and want every color.

5
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