Editor's TipEditor's Tip

For everyday wear, we’re fond of Benefit’s bestselling BADgal Lash Mascara.

Benefit Cosmetics

Birchbox Breakdown

Consider this mascara the no-fuss alternative to falsies. It deals lashes a one-two punch, adding both length and volume to keep them looking anything but lackluster. We love how the formula doesn’t run or smudge, even after a whole day of wear, and gives our lashes a natural-looking curl without weighing them down. The jet-black color makes eyes pop, and it’s especially great when you’re trying to achieve a dramatic night out look. You’ll have to convince your friends that you’re not sporting faux lashes.

How it Works

Kiss clumps goodbye—the smooth formula glides on easily, while the unique definition-enhancing brush lifts and separates each and every lash, even the tiny ones at the corners of your eyes. The long-wearing pigment gives your gaze seductive oomph (no lash glue required).

How to Use

Wiggle this thick brush from the base of lashes to the ends for the full volumizing and lengthening effect. Maneuver the brush’s tip to catch those elusive bottom lashes, and don’t hesitate to layer up.

WATER (AQUA), PARAFFIN, POLYBUTENE, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, BEESWAX (CERA ALBA), BIS-DIGLYCERYL POLYACYLADIPATE-2, C18-36 ACID TRIGLYCERIDE, PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, HYDROXYETHYLCELLULOSE, PHENOXYETHANOL, TETRASODIUM EDTA, BUTYLENE GLYCOL, CAPRYLYL GLYCOL, TOCOPHERYL ACETATE, SODIUM LAURETH-12 SULFATE, GLYCERIN, POTASSIUM SORBATE, SERICIN, CALCIUM CHLORIDE, SODIUM HYALURONATE, TILIA TOMENTOSA BUD EXTRACT, CITRIC ACID, BHT, SORBIC ACID. [+/-: IRON OXIDES (CI 77491, CI 77492, CI 77499), ULTRAMARINES (CI 77007), CHROMIUM OXIDE GREENS (CI 77288), CHROMIUM HYDROXIDE GREEN (CI 77289), TITANIUM DIOXIDE (CI 77891)]. N° 05827/N

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

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Most Helpful Customer Reviews

Best Mascara ever

No clumps. Adds length and volume. Lasts a while, even for someone using several coats every day. Totally worth every penny!!!'

5
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Love it!
Sampled

I had just recently heard great things about Benefit's They're Real mascara and then it turned up in my Birchbox! I was super excited once I saw it and even more so once I used it! Love the tip of the applicator, great for getting hard to reach lashes! Love,love, love it!!

5
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Love!
SampledPurchased

Received this as a sample and was so impressed, I bought the full size product immediately so I wouldn't run out. Product goes on great and gives a nice wide awake look w/only one coat and doesn't look overdone or clumpy.

An extra coat gives a nice full look without the hassle of false lashes. Works great with the new 'They're real' liner too.

5
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Great mascara!
Purchased

So far I love this! It's doesn't clump and goes on thick and distinct. One of the better mascaras I've tried so far

5
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My go-to mascara
Purchased

I love this mascara - it lengthens and defines my lashes, and stays put all day. I rub my eyes a lot (bad habit), and this doesn't end up all over my face. The only downside to this product is it's VERY difficult to get off. An oil based eye make up remover seems to work best, so if you have problems with that kind of thing this is not the mascara for you.

5
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Good Stuff

i like bad-gal better but this stuff is great as well. love benefit products. this is a great formula and the brush is nice for vertical application.

5
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Great!
Sampled

The classic, They're Real! mascara from Benefit. I've gotten this a few times in my Birchbox and I always enjoy it.

5
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Like it!
Sampled

Goes on evenly and stays which is great for summer and water! Love the look and feel of my lashes.

5
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Love this mascara!
Sampled

I have found the one :) this mascara and the brush are amazing! Separates lashes fabulously and the mascara is build-able allowing for a great length!

5
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Wow!
Sampled

I usually buy mascara at the drug store, thinking that they're all the same. I was proven wrong when I got They're Real in my Birchbox! My eyelashes are longer and thicker than they have been with any other mascara. I'm in love!

5
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