Launched in March 2009, this niche brand is fast becoming an industry leader in high-tech hair care. The brand’s top-notch formulas set it apart, as does the signature pink-and-white packaging. Each 12 Benefits ™ styling aid offers hair at least a dozen benefits—from healing damaged follicles to boosting shine.
Anti-aging for your hair. 12 Benefits ™ artfully mixes advanced ingredients like silk protein and Moroccan argan oil to leave hair lustrous and youthful. Their fast-acting products are especially great for those with damaged or color-treated locks.
12 Benefits ™ products are paraben-, sulfate-, and phthalate-free.
Perfect for all hair types, the 12 Benefits™ Instant Healthy Hair Treatment features an innovative formula that reverses the damage caused by hair dyes, heat styling, and environmental aggressors.