As much as we love mineral makeup, it can be tough to find your matching shade if you don’t have a fair or medium complexion. Developed by a team of African-American women, Ada Cosmetics is out to change the beauty landscape. Not only do their rich pigments come in a wide spectrum of hues—from the palest ivory to the richest brown—the chemical-free formulas have been tested to be safe for the most sensitive skin.
Diversity is the order of the day. Ada Cosmetics makes makeup for women of all ethnicities, and their hyper-specific shades are designed to complement every skin tone under the sun. From silky foundations to vibrant eye shadows, the choices are endless.
In Nigeria, “Ada” is the name traditionally given to the firstborn daughters of the Ibo community.