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alessandro
HISTORY
Back in 1980, Silvia Troska visited California and realized that the German nail industry was lagging behind the U.S., so she set out to be the one to bridge the gap. Troska became a nail technician and began introducing artificial nail extensions—unheard of in Germany at the time—to customers in her own perfumery. Her company alessandro launched nine years later and swept the nail scene in Germany and abroad, winning the Professional Beauty Award for nail design and nail care three times, as well as the Prix de Beauté from Cosmopolitan. In December 2012, the brand’s luxe polishes launched exclusive in the Birchbox Shop.
PHILOSOPHY
With more than 20 years of experience, the minds behind alessandro know a thing or two about nails. Focusing on carefully tested products that meet the most stringent quality requirements, alessandro presents the professional, top-of-the-line products we’ve come to expect from our favorite European brands.
BIRCHBOX EXTRA
alessandro carries exactly 99 shades of nail polish from bright white to jet black, or as they say, “99 reasons to fall in love.”
Star Products
Transform the look of your entire polish collection in an instant with one swipe of alessandro Top Coat Matte.
