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amika
History
Launched in 2007, amika has quickly established itself as an indie brand that yields top-notch results. The brand has developed tools and products that use the best technology and research to actually improve and protect your hair. To wit: stylers have 100 percent ceramic plates that use far-infrared heat, and are designed to keep you from snagging your tresses as you straighten or curl. The hair care products are just as genius — they’re formulated with naturally derived ingredients to give you gorgeous locks with minimal effort. Plus, the bright, graphic packaging is downright cheerful.
Philosophy
amika wants to help you treat your hair right (in fact the name means ‘friend’). A friend wouldn’t let you wreck your hair, would they? Accordingly, the brand has designed a line of styling tools that help you get prettier, healthier hair. Their Obliphica Hair Care line is based on sea buckthorn berry (also known as obliphica), a rich source of vitamin C, and Omegas 3, 6, 7, and 9 fatty acids.
Birchbox Extra
Made without any animal testing, amika products are also free of sulfates and parabens.
Star Products
Inspired by Russian remedies, Obliphica Curl Defining Cream calms even the unruliest locks with obliphica oil. The Obliphica Oil Treatment is a fast-absorbing fluid that calms frizz and hydrates hair all day.
