Founded by French-born makeup artist Valerie Giraud, this eco-friendly lines gets its name from Giraud’s aversion to homogeneity—and her penchant for thinking outside the box. Her collection of certified organic makeup and vegan brushes proves that sustainable can be luxe—and that natural makeup doesn’t have to mean looking completely au naturel. Blushes, powders, and pencils come in bold, of-the-moment colors, while Taklon bristle brushes combine softness with excellent pickup.

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