History

As a former rock star, model, and actress, Theo Kogan is no stranger to the stage, where even the toughest makeup can melt under the glare of the spotlight. Armed with this experience, Kogan set out to create a stay-put lip gloss that blended the luxe feel of high fashion with the edginess of rock ‘n roll. Her resulting all-natural Armour Beauty line comes in a huge range of colors and finishes, all channeling the pop icons and songs that inspire Kogan most as a performer. 

Philosophy

Armour Beauty is about feeling empowered by your own beauty. The brand combines high fashion with a rock ‘n roll aesthetic and environmental consciousness, focusing on creating bold, glamorous lip glosses that feel good and look good without harming animals or the environment.

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True to Kogan’s vision, Armour Beauty lip glosses have found fans among both fashionistas like Rachel Zoe and pop stars like Lady Gaga, Fergie, and Karen O.