BAGGU®

History

The idea for BAGGU® (Japanese for ‘bag’) came when student Emily Sugihara got a gift: a reusable tote from Sweden. Her mother loved it, and wanted more of them to take on her trips to the supermarket. When they couldn’t find anything similar online, they took matters into their own hands. Emily bought some ripstop material and the mother-daughter duo began sketching and sewing their own reusable grocery bags. They spent months mailing each other prototypes from New York to California and the eventual prototype was the beginning of BAGGU®. Today BAGGU® offers dozens of colors and styles.

Philosophy

Eco-friendly simplicity, durability, and versatility. BAGGU®'s brightly colored bags are made from recycled materials and are also completely recyclable. The company’s hope is that its bags will replace the disposable bags you would normally use over the course of a year. Ethically made in China, they’re also customizable—you can choose any color and any design.

Birchbox Extra

Once you wear out your bag, send it to the company and they’ll recycle it and give you a one dollar credit towards a new bag.

Star Products

The BAGGU® Backpack is an ergonomic, low-profile pack that’s ideal for work or a hike. The BAGGU® Duck Bag is a versatile canvas tote with an adjustable shoulder strap that holds everything from gym gear to a laptop.

Birchbox Products

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