History

The founders of Befine worked in the food industry, developing a number of successful companies, before turning to the beauty universe. They realized that the beauty industry needed to change its diet in a major way. Instead of treating skin with artificial fillers, fragrances, and colors, and imagined a line of products that were based on simple, natural ingredients — the same healthy foods you’d eat. After intensive research, Befine was launched in 2006.

Philosophy

Feed your skin. Befine is based on the idea that if we fill our bodies with wholesome, nutritious foods, we should do the same for our skin. It’s not just better for us, it’s also more effective — through research, Sender discovered that our skin actually reacts better to ingredients derived from nature than it does to artificial compounds. Befine taps into the powerful vitamins, minerals, and healthy oils found in foods to create wholesome, effective skincare products.

Birchbox Extra

All Befine’s products are free of allergens, fragrance, and parabens.