A cult favorite in its native Germany, Beauty is Life is only now making its way to the United States. Founded in 1978 by veteran makeup artist Beatrix Isabel Lied, the company is known for its exacting standards, which extend from its brushes and makeup to its professional classes and image consultation services.
Set impossibly high standards and then live up to them. Beauty is Life isn’t just in the business of making pretty products; they also run successful makeup artistry and image consultation academies. The goal is to help both professionals and amateur makeup enthusiasts achieve superior results. We’re sold: all their products are carefully designed and meticulously constructed.
Makeup is Life founder Beatrix Isabel Lied is known for her 9r-typology, an innovative system that makes it easier to determine your accurate color type.