History

Founded in 1999, blinc was created with a single mission: to solve beauty problems. By taking a fresh look at how products should be made, applied, and perform, blinc’s offerings are conceptually unique and dramatically different than the solutions that existed before. The Boca Raton-based company is perhaps most famous for its tubing mascara, which creates small water-resistant tubes around each lash instead of simply painting them.

Philosophy

To create new solutions to old beauty problems with truly innovative and safe products. 

Birchbox Extra

blinc offers only a limited selection of products because they don’t feel the need to introduce anything new for the sake of completing a line. As chairman and CEO Lewis Farsedakis puts it: “blinc exists to advance the beauty industry, not just simply to be a part of it.”