I love the wand on this mascara! Coats lashes pretty well and comes off only when you want it off. Didn't smudge....even when I accidentally took a nap with it still on lol. Only con is that the first time I tried it, taking it off kinda freaked me out because I thought the little "tubes" were my eyelashes.

+ This product stays on, is truly waterproof, and seems to be a wonderful revolution to typical mascara. It applies easy and last the whole day.

- I still manage to get some flaking with it. (About as much as usual, but a lot less messy since the formula is waterproof). You will look like a hot mess if you forget to take it off before bed!

With contact lenses and sensitive eyes, it's been hard to find a nice mascara. I think I've found a good match!

The mascara goes on nicely and does not clump. And, the mascara stays on nicely. I have not had any dark residue around my eyes at the end of the day - especially after hot yoga!

I like the natural look of my lashes, too. Great product!

Honestly, this is not as great as I thought. It does stay on well, but it's not very volumizing. If you have thick lashes already, or you swim or work out a lot, this is a good choice for you, but I didn't think it was that great.

I have tried all kinds of mascaras in the last 15 years...This one has been my favorite! It goes on so easy, makes my lashes look full and long and never leaves smudges under my eyes. If you use it for a while it does help keep lashes dense and long. I was thrilled to see I could buy it on Birch Box

This is my holy grail mascara. It's waterproof, so rain or tears won't ruin your makeup. It's easy to remove (water and slight pressure, "slide" it off). It doesn't clump and it looks good!! The only possible downside is when you remove it, it comes off in little eyelash-shaped tubes which look kinda gross or freaky.

I have watery eyes and tear up easily, so regular mascara is not even an option. I find blinc mascara to be much more pleasant than traditional waterproof mascara. The downside is that it doesn't last as long; I have to buy it more frequently than traditional mascara.

I really like this product. I wear it all day without smearing or flaking. I like removing it at the end of the day. I think it's cool how it comes off.

I overheard some girls talking about this product few months go and wondered what all the fuss was about. Now I know. No smudging or flaking. Looks natural. This is my new mascara.

It took me a couple times to get use to removing this mascara - but now I LOVE IT! I just keep it on in the shower, rub my eyes a tiny bit under the water, and *POOF* all the masacara comes off in a clump, and you have no residue left or raccoon eyes!
The mascara itself offers a very natural look, so on nights every now and then that I really want some amped up lashes, I go with a drugstore brand mascara - but I always dread the 1-2 days it takes for the mascara lines to fully disappear from wearing it. I absolutely recommend this, but I will say it takes a day or two just to get used to the change in texture - but you'll love it! I'm on my 3rd tube of it and I've yet to see any smudges. plus, if you accidentally get some on your eyelids when applying ("ugh, great - now I've got to wash the smudge and reapply my eyeshadow" is what I immediately think..), it literally just pulls off leaving the rest of your lid in tact!