All eyes are on this new kid on the block. The much buzzed-about BLK DNM launched in 2011 and is quickly becoming a wardrobe staple for fashion insiders. The brainchild of Johan Lindeberg, the former CEO of Diesel and creative director of his namesake J. Lindeberg line, BLK DNM is known for its fitted jeans and lambskin motorcycle jackets. Downtown gallery-hoppers love its street style aesthetic, which combines 90’s grunge with post-millennial sophistication. Recently, the brand ventured into the fragrance world with its first scent.
European chic by way of New York City. BLK DNM’s tailored pieces are minimalist without being austere—just like its new signature perfume.
BLK DNM’s flagship store in Soho is a go-to destination for those who love all things denim and leather.
Wear the spicy, unisex Perfume 11 with distressed jeans and a hipper-than-thou attitude.