History

Based in Burlington, VT—close to civilization, but even closer to nature—Eastern Collective is the brainchild of Matt Benedetto, a 23-year-old with a penchant for crochet. He combined his knitting talents with his familiarity with climbing rope to create colorful connective cords for iPhones and other gadgets. His first batch of 1,200 cables, launched in August 2012, sold out in just two weeks. Benedetto’s biggest challenge? Keeping up with demand.

Philosophy

White-on-white is overrated. Snazzy, brightly patterned cables aren’t just for headphones. Swapping out a plain cord for a colored one has practical benefits beyond style—it ensures your cable never gets lost in the crowd.

Birchbox Extra

Before founding Eastern Collective, Matt started a niche print company specializing in decals for the action sports community and taught freestyle skiing.

Gadgets & Games

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