History

Since 1927, when he first introduced his now-famous splashing method, Erno Laszlo has been a skincare legend. Marilyn Monroe and Jackie Kennedy entrusted their iconic faces to him, and when he opened his flagship New York institute he only accepted appointments by referral. In 1962, Laszlo launched his own line of skincare products, and has continued to innovate over the years, adding serums, eye care, and even makeup.

Philosophy

All about the ritual. Laszlo believes everyone should use a personalized regimen, which is why all the products are designed to mix and match. Still, every ritual includes Laszlo’s famed ‘splashing technique’: instead of simply rinsing off soap, you methodically and repeatedly splash your face with warm water. The effect of this, Laszlo says, is to cleanse, exfoliate, flush toxins, and stimulate the production of collagen.

Birchbox Extra

On Laszlo’s website, enter all your skin details into the Laszlo-Matic to magically get your own custom ritual.