History

Founded by beauty industry pros Diane Breidenbach and Laurence Mille, Exude is out to radically change the way women apply makeup. Their lipsticks and glosses feature innovative crystal applicators that ensure that the formulas don’t lose their shape over time. It’s no wonder that mega stylist Rachel Zoe has signed on as brand ambassador and number one fan.

Philosophy

Reinventing the wheel, one lipstick at a time. Exude combines high glamour with functionality: the covetable shades have hours of staying power. Even better, their lipsticks are designed to let you dispense the perfect amount of formula every time, without wasting precious pigment.

Birchbox Extra

On the Exude website, you can upload a picture of yourself to virtually try on their shades.